Case Study:

Haven Solus Resort

A luxury Resort and Spa for the recluse.


Haven Solus is a refuge for those seeking serenity from the commotion of their day-to-day lives and careers. Guests of Haven Solus are each granted their own luxury villa with 10 surrounding acres of land to ensure ultimate privacy. Personalized hygiene, relaxation, technology, fitness, and recreational amenities are provided and for each guest within their living space as well as a fully-stocked kitchen suited to their diet. All communications with Haven Solus takes place using the Voca app. Using the app, guests can request house cleaning, meal preparation, and spa sevices.


  • Branding
  • Logo Design
  • Copywriting
  • UI Design


  • Illustrator
  • Photoshop
  • Adobe XD
  • InDesign

The Brand Strategy

Positioning Statement

Haven Solus serves as a refuge from tumultuous urban life in preference to insular peace. Guests of Haven Solus are granted solitude while enjoying minimal contact resort-and-spa services and recluse residencies.

Core Attributes

Tranquil, courteous, inviting, poised, soothing, elegant, carefree


Haven Solus serves the natural loners of the world, those that relish in their singularity, those whose tranquility prospers when left alone, and those who are liberated by secession.

Guests are typically high-income, ages 35-65, white collar, from densely populated areas, and with few dependents.

Relevant Quotes

“Peace is liberty in tranquility.” —Marcus Tullius Cicer

“The life of inner peace, being harmonious and without stress, is the easiest type of existence.” —Norman Vincent Peale

“O solitude! if I must with thee dwell, Let it not be among the jumbled heap Of murky buildings …” —John Keats

The Identity Design

Typographical Selection
Color Pallete


Wood Pattern

Wood Pattern

Tile Pattern

Tile Pattern


Business Card
Business Card
Pre-Arrival Book Cover
Pre-Arrival Book's binding details
Pre-Arrival Book spread
Pre-Arrival Book Spreads
Airport Ad

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