Conceptual Planning
The goal Prime’s UX/UI design was to create a rewarding experience around leisure-time-assistance to encourage users to keep using the app as a way to responsibly break their bad habits.
My challenge as a designer was to create design patterns that communicated concisely to streamline the user's experience. Easily accessible information and features are paramount details of the app to limit the amount of users that turn away from it in order to find a more imemdiately rewarding service on their phones.
Laying out “Your Menu”
Design Patterns
The crux of Prime is the user’s ability to frequently view and edit their “Menu.” In conceptual planning, I explored various design patterns of the main interface that featured the Menu and sometimes a suggestion drawn from the Menu. I wanted to find a way to have users easily navigate to different sections of their menu and get recommendations for their day quickly.
Quick & Easy Comprehension
Considering the User Experience
The main interface featuring “Your Menu” uses a scroll-up design pattern that allows the user to scroll up to see the rest of their menu items and a horizontal-scrolling-tab-group that lets users peruse categories of their menu with ease. The main interface also offers suggestions from the user's menu for a direct route to start an activity and log their time. Users can easily get more reccomendations by swiping—a gesture that is natural to most phone-users today.
The Design
Prime’s branding was offers a color palette with many gradient possibilities. Gradients could be bright with analogous hues or feel subtle but interesting with gentle complementary hues. The typography of Prime features a monospace sans-serif for headlines, a serifed font for meta-data, and a sans-serif for body copy. Patterns and animations in the UI are inspired by intervals of time.
In Conclusion
Habits are a topic of interest to me because of my desire to redefine my habits. So when this Mobile App project was assigned to me in class, the idea of an app that rewards braking bat habits felt like a natural direction to go in. I check my phone hourly and learned that that 66% of other Americans do the same (sometimes up to 160 times per day). Thus, I chose to design a free-time-aid that would live on a smart phone.
The challenges I overcame helped me improve my
- User-Experience Design
- User-Interface Design
- Targeted Copy-writing
- Adobe XD Skills
and helped me think with a new perspective on how I spend my own leisure time.
Room for More?
Here are more projects for you to check out.
Digital
Identity
Print